Over the years, the Ram truck has come to embody everything an American pickup truck should be. It's an American classic, a true powerhouse, the predominant full-size pickup. The real kicker is that the Ram Truck, previously known as the Dodge Ram, only took three decades to make a lasting mark on the automotive market. Since its inception in 1981, this legendary truck has been through four generations of body styles, engine designs, and various other modifications. Through it all, the Ram has performed at a level that has yet to be matched, and will continue to remain a forerunner in power, style, and design.
Currently manufactured by the Chrysler Group LLC, the Ram was initially the brainchild of Dodge, being the first in a lineup made to replace the Dodge D Series truck. Dodge used the powerful "Ram" title as a tribute to the hood ornament their vehicles used in the earlier part of the twentieth century. In 1981, both the two-wheel drive Ram and the four-wheel drive Power Ram were made available to the public. In the years to come, the Dodge Ram would see many changes to its engine, interior, trim, and cab, changes that would eventually make it one of the most popular trucks on today's market.
The most powerful and influential of these changes was, of course, the use of the Cummins diesel engine. Now hailed as one of the most innovative and dependable engines in existence, at the time, the Cummins B Series was a radical change from the typical diesels Ford and GM had been offering. While most other truck companies were stuck on V8 diesel engines, the Cummins B Series gave the Ram a new straight-six design, direct injection, turbocharged power, and the ability to work without glowplugs. It was from this dynamic engine upgrade that the Ram began to see true popularity, and as its style evolved to match its power, the Ram began to form into something we're much more familiar with.
It was the second generation of Ram truck that brought the ever popular "big rig" appearance into play. Beginning in 1994, Dodge decided that their truck line should have an incredibly aggressive, bold design. Dodge wanted a look that anyone could recognize instantly. With the addition of a massive grille and bulky, muscled front-end style, the Ram finally acquired its own unique appearance that would forever set it apart from the competition. Because of this tough new look, people no longer needed to see a logo to spot a Ram. Now they only needed a glimpse.
As it stands, the modern Ram 1500, 2500, and 3500 are some of the most hardworking, dependable trucks available anywhere in the world, and proof is plain to see. The Ram Heavy Duty won Motor Trend magazine’s "Truck of the Year" award in 2010, and then the Ram 1500 won it shortly after in 2013. With the Ram's unmistakably bold design, powerful engine options, great towing capacity, and superior safety features, it's a full-size truck worth owning, and one of the easiest to upgrade.